PRIVACY NOTICE

BLINDWELL LIMITED

We respect your privacy and are committed to protecting your personal information. This privacy notice will inform you as to how we look after your personal information when you visit our website (regardless of where you visit it from) and/or use our services. This privacy notice will tell you about your privacy rights and how the law protects you.

Our website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are fully aware of how and why we are using your information. This privacy notice supplements any other notices and is not intended to override them.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

Controller

Blindwell Limited is the controller and is responsible for your personal information.

Our contact details

Blindwell Limited is a limited company with company number 12726504 and registered office at 29/30 Fitzroy Square, London, United Kingdom, W1T 6LQ. hello@blindwell.com

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website we encourage you to read the privacy notice of any website you visit.

Personal information that we collect about you

We may collect, use, store and transfer different kinds of personal information about you and process the following information about you:

Identity information – such as your first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender
Contact information – such as your postal address, email address and telephone numbers
Financial information – such as your bank account and payment card details
Transaction information – such as details about payments to and from you and other details of products and services you have purchased from us
Technical information – such as information from your visits to our website, your browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Profile information – such as your username and password, orders made by you, your interests, preferences, feedback and survey responses
Usage information – including information about how you use our website and services
Any other information relating to you which you may provide to us
Marketing and communications – including your preferences in receiving marketing from us

If you fail to provide personal information to us where we need to collect it by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Personal information that we collect about you

We use different methods to collect information from and about you including through:

Information you give us.

You may give us information about you by contacting us on our website www.blindwell.com when you create an account with us, when you register or visit us or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our website, subscribe to our service, search for a product, place an order, participate in discussion boards or other social media channels on our website, enter a competition, promotion or survey, when you report a problem with our website or when you join any marketing scheme.

Information we collect about you.

As you interact with our website, we may automatically collect technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. We collect this personal information by using cookies and other similar technologies. Please see our cookie policy for further details.

Information about your visit.

including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources.

We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal information but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your certain usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this privacy notice.

We do not collect any special categories of personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How we use your personal information

We use information held about you in a number of ways in the provision of our services as follows:

to administer and protect our business and website, including troubleshooting, auditing and monitoring its use
data analysis, system maintenance and support and survey processes
to register new customers of our business who have signed up to or contacted us via our website
to process your order including managing payments, fees and charges
to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us
to provide and improve our services to you
to notify you about changes to our service, terms or privacy policy
to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
to ensure that content from our website is presented in the most effective manner for you and for your computer
to make suggestions and recommendations to you about goods or services that may be of interest to you

We use your personal information on the following bases:

To perform a contract, such as engaging with you so that we can provide our services to you
To comply with legal and regulatory requirements
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, such as:

to keep our records updated and to study how customers use our products or services
to develop our products and services and grow our business
to inform and update our marketing strategy
for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

Marketing

Generally, we do not rely on consent as a legal basis for processing your personal information other than in relation to sending direct marketing communications to you via email. If you receive marketing communications from us and no longer wish to do so you can unsubscribe at any time by contacting us at hello@blindwell.com. We will get your express opt-in consent before we share your personal information with any company outside of Blindwell for marketing purposes.

You may receive marketing communications from us if you have requested information from us or purchased goods from us, and in each case, you have opted in to receive that marketing.

Where you opt out of receiving our marketing messages, this will not apply to personal information provided to us as a result of a product purchase, product experience or other transaction.

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis that allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Sharing your personal information

We may be required to share your personal information with certain trusted third parties in accordance with certain contractual obligations that we have with them and to assist us in providing you with our services, including:

Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you
Analytics and search engine providers that assist us in the improvement and optimisation of our website
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions, contracts and other agreements; or to protect the rights, property, or safety of Blindwell Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction

How we protect your personal information

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long we keep your personal information

We will only keep your personal information for as long as necessary to fulfil the purposes we collected it for.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means. We also take into account legal and regulatory requirements which require the retention of personal information for a minimum period of time, limitation periods for taking legal action, good practice and our general business purposes.

INFORMATION ABOUT OUR USE OF COOKIES

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use Analytical/performance cookies which allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Website Cookies

CraftSessionId – will expire as you close browser window.

Google Analytics Cookies

_ga cookie is used to distinguish users and has an expiration of 2-years.

_gid cookie is used to distinguish users and has an expiration of 24-hours.

_gat cookie is used to throttle requests and has an expiration of 1-minute.